Business School In A Box Or In A Classroom?

On a drive back from the beach I was thinking about the whole concept of a "business school in a box" vs. a typical business school classroom.

I come from a world of entrepreneurs and honestly, the whole concept of going to school to learn about business is a joke to me.... and most other entrepreneurs.

The truth is, no amount of classroom or book learning can give you the experience and know how to make a small business work. It just can't be done. Professors can't teach you how to make payroll or how to effectively sell your product... or even better... how to deal with upset clients. (Not to mention how to make advertising work.)

I guess that's why I'm such a fan of Dan Kennedy's Magnetic Marketing System.

Here's a guy who truly walks his talk and didn't go to college yet has succeed far beyond most peoples imaginations. I guess I'm just such a fan of his "real-life" business school in a box
that I can't help but recommend it.

Most of the lessons I've learned in business have come from in-the-trenches experience. And luckily I've had the right tools to help me through the tough times.

Anyway, just a quick rant.
Who2

Business School In A Box - Lesson 1

Welcome to the infamous Business School In A Box Blog version 2.3! I've finally found a stable server to keep you updated on. Anyway, let's jump right in.

Two nights ago, a friend and I were having a couple drinks and I was talking about a huge direct mail promotion I have running right now. I was trying to explain to him the mechanics of how it all works... and how critical certain numbers are. His response was fairly typical for someone whose never owned a biz before:

"Well, as long as you enjoy what you're doing, it doesn't matter how much you make."

Yes, and no.

Listen: The only purpose of any business in the world is to make you money. How much it makes is up to you and you definitely don't need to make a lot if you're uncomfortable with it.

But...

Setting up a business and instantly putting an excuse on the line is just plain stupid!

If you're in business for any reason other than to make money -- no matter how noble your cause -- you really should get out.

Businesses are the ultimate wealth creator. But they have their headaches, especially in the early stages.

So get serious on the first truth in this business school in a box:

You're in business to make money.

If you're just looking for work you could enjoy -- there's plenty of jobs out there that are perfect for you.

If you want to build wealth, make money and enjoy the freedoms that come with owning your own business -- you've got to understand you're in it for those reasons. Nothing else.

Thanks again for reason this first Business School In A Box lesson. Hope you enjoyed it.

Talk Soon,
Who2

PS: The easiest and most fool-proof way to make a business profitable is to understand the proven dynamics of marketing and advertising. I'll be covering these dynamics later on in this blog, but if you'd like to get a massive jump start on learning how to FORCE your business to make money... right from the start... you've got to get your hands on a product called Magnetic Marketing.